The Founder
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The Founder

1954. Having worked as a salesman most of his adult life, Ray Kroc has been a hustler in most senses of the word. That hustling has made him the targe...t of derision among certain circles for peddling what have ended up being more novelty or faddish than useful products, but it has also placed more than a comfortable roof in Arlington Heights, Illinois over his and his wife Ethel's heads. Ethel, however, wishes that he placed as much effort into being at home with her than he is in selling, his current job of peddling five-spindle milkshake makers for Prince Castle which has him constantly on the road going from one drive-in restaurant to another. It is because of the beefs he has with the whole drive-in experience (bad food, bad service) in constantly eating at such establishments while on the road that he becomes enthralled with the concept of McDonald's Restaurant in San Bernardino, California, it owned and operated by brothers Richard McDonald and Maurice McDonald - Dick and Mac. Unlike most of Ray's customers who will only require one five-spindle milkshake maker at any given time, the McDonald brothers end up purchasing eight machines for their single restaurant. Primarily on Dick's initiative, the brothers have redesigned the whole concept of the drive-in restaurant to focus on quality food through a smaller menu of only the most popular items (hamburgers, fries, sodas), consistency in product so that customers know what to expect from time to time, change in the target market from lounging teenagers to families, and perhaps most importantly speed in having any order ready within seconds, many of these goals achievable through assembly line styled production. They had tried franchising previously, but failed in that they lost control over many of those aspects which made their San Bernardino restaurant successful. Despite believing Ray a bit off kilter (in other words, crazy), the McDonald brothers somewhat hesitantly enter into a contract with him to be their head of franchising. Ray's experience in the job is not without its problems, especially as his franchisees seem to be making more money than he is, he who is only breaking even. He is not averse to advancing ideas provided to him to get ahead - original ideas which are not his forte - he seeing the brothers as his biggest problem in they thinking small. These differences lead to a standoff between Ray and the brothers, the former who has a different goal for "his" business in profit and stoking his own ego seemingly his main priorities. Show More

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aurant to another. It is at one of those restaurants in San Bernardino, California where Ray meets Mac and Dick McDonald, the owners of a successful drive-in restaurant that uses a revolutionary system of delivering food quickly and efficiently. Intrigued by their innovative kitchen layout and speedy service, Ray sees the potential to franchise their restaurant and make it a nationwide phenomenon.

Ray convinces the brothers to let him join their business and starts opening new franchises across the country. However, the relationship between Ray and the McDonald brothers begins to sour as Ray becomes more focused on expanding and making money, while the brothers prioritize maintaining the quality and integrity of their original restaurant.

As Ray's empire grows, he faces numerous challenges and setbacks, including conflicts with franchisees and suppliers, as well as legal battles over ownership rights. Despite these obstacles, Ray is determined to build the McDonald's brand into a global phenomenon, even if it means stepping on anyone who stands in his way.

The Founder tells the true story of how Ray Kroc transformed McDonald's into the fast-food empire it is today, highlighting the complex dynamics of ambition, entrepreneurship, and ruthless business tactics.