Details
Red Obsession (2013) explores the changing dynamics of the Bordeaux fine wine market and the growing influence of China's new rich. For centuries, Bordeaux has symbolized wealth, power, and influence in the world of fine wine. However, traditional customers like the US and the UK are slipping away, while China's new rich are driving prices to astronomical heights.
The documentary delves into the challenges faced by Bordeaux as it navigates this new market landscape. With unprecedented demand and limited supply, China's wealthy elite are eager to acquire all the Bordeaux wine they can. This surge in demand raises concerns about the sustainability of this bubble and its potential threat to Bordeaux's long-standing reputation.
Through interviews with wine experts, Bordeaux winemakers, and industry insiders, the film provides insights into the history, culture, and economics of Bordeaux wine. It explores the intricate relationship between Bordeaux's prosperity and the volatile nature of global economies.
Red Obsession provides viewers with a thought-provoking exploration of the Bordeaux wine market and the impact of China's emerging economic power. It raises questions about the future of Bordeaux and its ability to maintain its centuries-old reputation in the face of this new market force.
